Before we continue, I want to make sure you have your Instagram set up right.
First thing we want to make sure is right, is your bio. You must describe in detail who you are, what you do, and what you offer to your audience. You only have 150 characters so be specific.
Once you have successfully written your bio, you now need to showcase a link. Instagram now allows multiple links. Don’t use only a Spotify link. Not everyone uses Spotify. I recommend you use your website but if you don't have one, then use a Linktree. Linktree is basically a place your audience can find all your links in one place. That will give them the option to listen to your music on their preferred music platform. NOTE : EVERY ARTIST SHOULD HAVE THEIR OWN WEBSITE.
Try to make your Instagram look as professionally as you can. Create Highlights. In those highlights you can display important content you want your audience to see. You can also label them with a cover. Look at the photo below to get an idea of what I’m talking about.
It’s definitely a great way to keep your audience engaged.
Currently Instagram allows a user to follow 7500 accounts.
Let’s say one of your followers, follows 7500 accounts. That’s including yourself. That means out of the 7500 accounts, your Instagram post may not reach that follower but lucky for us we have the Live Tool, Stories Tool and the Reels Tool. Did you know that Instagram is currently rewarding all who uses these tools.
Let’s discuss how Instagram rewards us when we use the Live Tool. Out of all them 7500 users that user is following, Instagram will only highlight the users that are live. So if you consistently go live, Instagram will reward you by highlighting you and making you visible on top where the stories are. So regardless if a user is following 7500 accounts, Instagram will reward you by making sure you get noticed first. Below I’ve inserted a photo example.
* Instagram has changed something important in their Live Tool. When you finish your live they automatically save it into your IG TV.
Note: It is very important to go live often.
Let’s discuss how Instagram rewards you when we use the Stories Tool. Posts in the stories only lasts 24hrs. Similar to the Live Tool, Instagram will reward you by making sure you get noticed by lighting up your stories in your followers’ faces. So I recommend you consistently post in your stories. Be in your followers faces all the time by using the Stories Tool.
Let’s discuss the new tool called Reels. It’s pretty much their own version of Tik Tok. You are allowed to do 15 sec videos, you can also add music of your liking, preferably your own music. They have also added the Go Live option in the Reel Tool and you can title your live. They also have cool filters and boomerang in which you can actually get creative to keep your audience entertained. It’s really a good way to stay active. They are going to reward you right now for using this new tool so keep utilizing it. I’ve noticed when Instagram introduces a new tool they love to reward the users that utilizes them.
Note : Instagram likes to change a lot and create new tools. Once they do, recognize the change and utilize it ASAP!
Reminder : You are not required to consistently put content in your posts all day anymore. Instagram doesn’t reward you for that anymore. It’s a thing of the past. But you are required to have content in your post at least once a day.