Passive Listeners : took no action to hear your song.
Active Listeners : took action to push play.
DO YOU THINK YOULL HAVE A BETTER RELATIONSHIP WITH SOMEONE WHO LISTENS TO YOUR MUSIC PASSIVELY OR ACTIVELY?
We want to create more active relationships than passive.
What is the best way to get more active listeners?
The answer is through ads
Note: when running ads we are picking the type of person we want to see it. We are given the opportunity to show up on their feed so that they can actually see it. when people play your ad you do not get paid by them clicking on it, But you’ll have the ability to stregthen that ability and at some point you can make an offer to them. whether its merch or music at a discounted price.