As soon as your release drops on streaming platforms at 12am, an artist should make a video with audio telling your fans or social media followers that your single or full project just released and where they can find it. Post that video immediately after the new release dropped. 1 min or 2 min after the release had dropped.
If you are like me, then that video should have been already made. Already scheduled to post before the release drops. I love being one step ahead. Pus it helps manage time.
One of the best practices to do. Make it a routine. Give it a try and let me know if it helped you or not.