1. Video file name - Be descriptive & use hyphens between words
2. Title - Grab attention & accurately represent the content
3. Tags - Include keywords specific to the video & the subject; Include brand & channel keywords
4. Description - Accurately describe the content of the video; Add outbound links
5. Keywords - Why is the video helpful? What question does it answer? Use Google & YouTube keyword tools
6. Playlists - Add video to your relevant playlist
7. Promotion - Share video on social media & blog